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PAUL H. ALEXANDER, PhD, President, Hope International University, Fullerton, California,

How in the world would I even begin to do Business as Mission?” This is the question many Kingdom-minded people feel when first moved to look at transforming the lives of marginalized families and cultures through building thriving businesses. In this follow up to his seminal book on BAM, Dr. Neal Johnson deftly answers that question. No one has explained the transformational mindset of BAM more expertly than Neal.
For over a decade, we have used Neal’s Business as Mission (BAM): A Comprehensive Guide to Theory and Practice as one of our main textbooks in our College of Business. In his new book, Neal takes readers even further into the details of how to successfully launch a business in culturally appropriate ways and provides relevant case studies and useful information from banking to franchising to legal issues.
I am confident that his new book, BAM—All the Basics: The Essential Road Map for Christian Entrepreneurs, as an important companion to his first book, will be an essential tool as you join the thousands of mission minded business leaders and entrepreneurs who build Kingdom businesses to transform cultures, one person, one family, and one community at a time.

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MIKE BAER, Author: Business as Mission: The Power of Business In the Kingdom of God Founder, Third Path Initiative,

I have known C. Neal Johnson for many years and I can think of no better person to write practical, academic works on BAM. Neal comprises all the things you would look for beginning with a true passion for Christ to be known and obeyed throughout the world. I am honored to count him a colleague, co-laborer, and friend.
In Business as Mission in a Nutshell—All the Basics: The Essential Road Map for Christian Entrepreneurs, Neal covers the waterfront. This, along with his first book on BAM, provide what I consider to be the most thorough, balanced, complete, and practical guide to understanding, starting or buying, leading and managing a business for God’s glory in a missional context. He brings together the strategic, the practical, and the tactical while, at the same time, providing substantial Biblical and theological support for his assertions

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STEVE RUNDLE, PhD, Biola University; Coauthor of: Great Commission Companies: The Emerging Role of Business in Missions,

Remarkable as it might be, Neal has written an excellent follow-on to his previous book, one that gets into the brass tacks of starting and operating a successful BAM business. For aspiring BAM practitioners, this will be an indispensable resource.

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DWIGHT NORDSTROM, PRI Chairman, Beijing, Peoples Republic of China,

Neal’s new book, Business as Mission in a Nutshell— All the Basics: The Essential Road Map for Christian Entrepreneurs, has a breath of topics which exceeds all other BAM books that I’ve read (about 30). It will definitely be used by teachers and businesses for those with some, but not a lot of business experience.
I have live/worked in BAM for over 30 years. As one of BAM’s original pioneers, I have spoken from the platform and led workshops at 6 Urbana and many, if not most, major BAM conventions, published over 20 articles on BAM, and have bought and created over 50 BAM companies of 50 or more employees in unreached cities in both China and Islamic countries.
I consistently get requests for guidance several times a month from students or those just beginning in business but well along on their missionary journey. I will definitely recommend Neal’s new book to all of them.

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JOSEPH VIJAYAM, CEO, Olive Technology, Hyderabad, India, Lausanne Catalyst for Workplace Ministry Advisory Board Member, BAM Global,

In his first book Dr. Neal Johnson provides the foundation for the what and why of BAM:. In this book, he provides answers to how BAM makes a difference. It is a must-have guidebook for Christian entrepreneurs seeking to transform the world with the gospel as they engage in the marketplace. It is practical with step-by-step instructions and checklists for an entrepreneur along with examples and case studies. It is also timely because there is an openness to commerce in every nation, even those that are otherwise opposed to traditional missions. I intend to use it for inspiration, ideas, and staying on course in my calling as a BAMer. It also makes a perfect gift to those whom I am mentoring.

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SAM CHO, PhD, INTERSERVE KOREA Executive Director,

BAM movements have mushroomed everywhere over the last three decades, and Korea is no exception with so many new initiatives, ideas, and networks. As a leader for the Korean BAM movement, I have witnessed first-hand this powerful work of the Holy Spirit. One of the major global resources we tap into to be nourished and connected to this global phenomenon has been Dr. C. Neal Johnson’s first book BAM: A Comprehensive Guide to Theory and Practice. The depth and comprehensiveness of the book has made itself the textbook for many Korean BAMers.
We now enthusiastically welcome Neal’s sequel: BAM in a Nutshell: All the Basics. In addition to offering a refreshingly original view of BAM, Neal forcefully states a fundamental BAM Truth: To have Kingdom Impact, we must plant new BAM enterprises globally. To that end, Neal’s new book gives a step-by-step “How To” road map for those wanting to do BAM, as well as seasoned BAM veterans. All the Basics is an absolute must—to read, to study, and to implement—for all Christian entrepreneurs and businesspeople, especially those within the Korean BAM communities worldwide.

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BRIAN W. ALBRIGHT, PhD, School of Business, Trinity Western University, Langley, British Columbia, Canada,

Neal Johnson has been an active leader since the early stages of the BAM movement and continues to guide those who are doing BAM. His new book, BAM in a Nutshell—All the Basics, is a comprehensive BAM textbook covering both the theory and practical nuts-and-bolts, “how to” issues. This is a great text book for all Christian Entrepreneurship and BAM classes, at the graduate and undergraduate levels, as well as within mission agencies and non-profits that seek to spread God’s Word through business enterprises. I highly recommend it!

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ROB TOUCHSTONE, Creator and Director, Center for Business As Mission, College of Business, Lipscomb University, Nashville, Tennessee,

I have used Neal’s first BAM book in my Principles of Business As Mission course to help my students better understand BAM as a movement and to explore the vast landscape of opportunities to utilize business to create | C. Neal Johnson
sustainable impact. Business as Mission in a Nutshell— all the Basics: The Essential Road Map for Christian Entrepreneurs is a gift to the BAM movement as it provides a much-needed theology, vocabulary, and framework for BAM that serves to both unify and advance the conversation. For anyone wanting to learn about BAM or how to practice BAM Neal’s new book is not only an essential resource for information, but also a highly practical tool that will be utilized again and again by business leaders, entrepreneurs, impact investors, church leaders, students, and so many more. I can’t wait to use this new book with my students in my future courses!

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PAUL HARRINGTON, BAM Global Coordinator, mobilizing and mentoring a U.S.-based mission agency,

Dr. Neal Johnson’s latest book, BAM in a Nutshell: All the Basics, covers far more than the basics in the Business as Mission movement. He comprehensively addresses BAM theory and strategy and provides extensive discussion of BAM practice – both for potential practitioners as well as current practitioners who want to sharpen their focus. His well-researched work also addresses issues of practitioner spiritual preparation and motivation.
This book will become an enduring reference manual for the BAM movement that practitioners and those in supporting roles will access on an ongoing basis. Perhaps its greatest strength is that Dr. Johnson clearly is interested in building the Kingdom of God. He humbly shares his extensive wisdom and experience as if one were sitting personally with valued counsel.
I have been involved in the BAM movement for about twelve years, serving for nine years in mobilizing and mentoring for the BAM movement in Brazil. I conducted training events and consistently recommended Dr. Johnson’s previous book among the most important books (scores of times per year). I personally took multiple copies of that book to Brazil for use by people with whom I worked.
I expect to do the same with his new book.

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LAWRENCE TURNER, Global Director, Business Development Centers, International Literacy and Development (ILAD), Dallas, Texas,

When I first left my corporate position to teach nationals in developing countries basic business principles, one of the first books I read was Dr. C. Neal Johnson’s Business as Mission: A Comprehensive Guide to Theory and Practice. I found it an indispensable guide to help me gain a needed prospective on cross cultural business.
You can only imagine my excitement to learn of and read his new book, Business as Mission in a Nutshell—All the Basics: The Essential Road Map for Christian Entrepreneurs. Once again Dr. Johnson provides an essential guide for anyone thinking of starting or operating a cross cultural social enterprise.
This Road map not only shows you the way to go, it also helps you avoid detours and potholes as well! I will definitely find this new book an invaluable tool to help me and my students in developing countries start and operate their own businesses for Kingdom Impact. A must read!

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RON HENRY, Executive Director, Marketplace Chaplains, Franklin, Tennessee, Co-founder, Coalition of Workplace Ministries and Facilitator, Orange County Barnabas Group, Orange County, CA,

Wow Neal, you did it again! As one who has walked parallel paths with Neal the past 20+ years during his research and engagement with the Business As Mission movement, I can attest that his second BAM book is everything the title suggests, All the Basics. As a gifted teacher at heart, he demonstrates with his comprehensive content that so clearly outlines, defines, and articulates the very details necessary for Christian Entrepreneurs to have a successful business as mission platform. It is so well done! This book will be both a road map and a reference guide for years to come within and outside the BAM movement. Thank you, Neal, for investing the time to train and equip the next generations.

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IAN ROBERTSON, Founder, ChangePoint NW, Sr. Pastor, Spokane Valley Church of the Nazarene (Ret.), Spokane, Washington,

Many worthy dreams founder on the rocky shoals of reality. Neal Johnson’s new book offers a much-needed lifeline to those dreaming of becoming a BAM entrepreneur. Going beyond his first foundational classic on Business as Mission, which I have recommended to so many, Johnson now takes the world-be entrepreneur by the hand to navigate the bewildering requirements and to turn cuttingedge ideas into community-changing accomplishments.
Drawing on his extensive background in law, banking, business, and international pastoral leadership, in Business as Mission in a Nutshell—All the Basics: The Essential Road Map for Christian Entrepreneurs, Johnson provides systematic guidance for how to do BAM A-Z.
His practical concepts will work on the streets of a great American inner city as well as the dusty footpaths of an African village. This is the help many need to launch and sustain a Christ-redeeming business.

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CHARLES N. STARNES, PhD, Associate Dean for Masters Programs, Professor of Economics, School of Business, Wayland Baptist University, Plainview, Texas,

I have spent some time going through your new Road map, and find it a solid read. I offer my strong endorsement.
Since beginning my economics studies following a 27year Navy career where I commanded a ballistic missile submarine and served as Naval Attaché to Germany, I have developed a passion for economic development. My faith has been strengthened as I have seen many successes, and the Business as Mission movement has shown me how faith can lead to mutual success along with Kingdom building.
I recall one young couple that continues to grow a business in south central Asia that has customers all across the United States. They felt their calling, but they asked, “How can we do this?” They picked up a copy of Dr. Johnson’s comprehensive first book, Business as Mission, and followed its guidance. They commented that it provided essential understanding, methods, and pitfalls of beginning a business as they use their business as a mission for Christ.
This new book condenses the BAM approach into a functional edition. My School of Business looks forward to equipping our students to do BAM for the Kingdom. We will use Business as Mission in a Nutshell—All the Basics: The Essential Road Map for Christian Entrepreneurs as our primary textbook.

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DAVID SKEWS, Founder and CEO, Turn the Coin; and BAM Chair, Global Council, World Horizon, Warrington, United Kingdom

I love this book by Dr. Neal Johnson and thank him for affording me the opportunity to explain why. There is a gap, actually there are a few gaps, that this book fills in. The Business as Mission world has needed a book that walks us through the “Why to” and the “How to” get that business prayed in and stayed in.
I would go this far: If you are thinking about starting a Business that proclaims the Kingdom of God values don’t do it until you have read and understood this book.
I would go further: This book discusses the one thing we (mentors, coaches and investors) have so often failed to address over the years and is missing in so many books written on BAM. The “real” reason that a business fails to have a Kingdom of God impact,
In Chapters 24 and 25 Neal tackles that one thing brilliantly: The character and relationship that the BAM entrepreneur has with God, with their family, and with God’s people. These chapters are pure gold and will help mentors, coaches, and investors ask better crucial questions and thereby get better answers that will be good for everyone.

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Neal's Publications

"Business as Mission (BAM) In a Nutshell - All of the Basics: The Essential Roadmap for Christian Entrepreneurs." (622 pages), May 2022. Roadrunner Press.

"A Jungle Rendevous" and "Breakthrough." Pp. 145-152, and 179-186, in A Book of Remembrance: A Collection of Everyday Miracles, , Compiled by Lynn Moffett, Editor, 2021.

"The Prowling Lion" Pp. 99-104, in Twenty-Three Journeys to Christ:Collection of Faith Stories, Gregg Heid, 2020.

"October," Pp. 29-31, "Silence," Pg. 49, "The Prowling Lion," Pp. 133-136 in Looking at Life: A Collection of Devotions, Poems, and Short Stories, Wolf Creek Christian Writers Network, 2019.

The Padre, A screenplay with Toni Haas, 2017.

Business as Mission: A Comprehensive Guide to Theory and Practice. InterVarsity Press, 2009. (528 pages.)

“Life Without Ethics.” Foreword, in How Do Ethics Affect Your Bottom Lie? Considerations for CEOs and Senior Administrators, Randall A. Smith, ed. Jackson, Mississippi: Belhaven Books, 2007.

“The Distinctives and Challenges of Business as Mission,” with Steven L. Rundle. In Business as Mission: From Impoverished to Empowered, Tom Steffen and Mike Barnett, eds. Pp. 16-36. William Carey Library: Pasadena, CA, 2006.

“God’s Transformation To, Within, and Through the Marketplace: Toward a Marketplace Missiology.” A paper presented at the IFMA/ EMS national conference, Minneapolis, MN, September 24, 2005.

“Business as Mission: The Distinctives and Challenges of a New Approach of a New Approach to World Mission’” with Steven L. Rundle. A paper presented at the Interdenominational Foreign Mission Association (IFMA) and the Evangelical Missiological Society (EMS) national conference, Minneapolis, MN, September 23, 2005.

Transformation to, within and through the Marketplace.” In A Unifying Vision of the Church’s Mission, Luis K. Bush, ed. Pp. 63-69. Pattaya, Thailand: 2004 Forum for World Evangelization.

“God’s Mission To, Within, and Through the Marketplace: Toward a Marketplace.” PhD dissertation, Fuller Theological Seminary, 2004.

International Faith and Work Directory 2003-2004. Co-editor with Mike McLoughlin, David Miller, and Os Hillman. Cummings, GA: Aslan, 2004.

“Book Review of On Kingdom Business.” In Missiology: An International Review (April 2004) XXXII(2):245-246.

“Marketplace Missiology.” In The Mentor (January/February 2004). La Mirada, CA: Biola University School of Business.

“Toward a Marketplace Missiology.” In Missiology: An International Review (January 2003) XXXI(1):87-97.

Directory of Marketplace Ministries 2003. Editor. Pasadena, CA: Institute for Marketplace Ministries, 2003

“Glad You Asked!” In The Bible in Business, R. Jenson, ed. Pp. 19-21. Sisters, OR: Questar, 1989.

“Living Wisdom.” In The Bible in Business, R. Jenson, ed. Pp. 75-77. Sisters, OR: Questar, 1989.

What others are saying about the Business as Mission:Comprehensive Guide to Theory and Practice book:

This book is a must-read for those already doing BAM as well as for those considering BAM.

- Dwight Nordstrom, Chairman, Pacific Resources International

Neal Johnson has provided a systematic, strategic and tactical approach in answering the important question on how to conduct business as mission in a God-honoring way.

- Luis Bush, International Facilitator, Transform World Connections

Not only will this book be used for evangelism but also for securing the economic well-being of the people.

- Tetsunao Yamamore, Lausanne Senior Adviser and President/CEO of World Serve Ministries

For years to come this will be the foundational text used by mission agencies, universities and seminiaries, and business leaders interested in BAM. It identifies and simplifies the definitions, strategies, practical steps and key players in the worldwide BAM movement.

- Kent Humphreys, Ambassador, FCCI/Christ @ Works

This is easily the most comprehensive and valuable guide to business as mission ever written, perhaps because no one is better qualified to write it than Neal Johnson.

- John D. Beckett, Chairman, The Beckett Companies, and Author of Loving Monday and Mastering Monday

Now Complete with

a Study Guide!

This Study Guide and the underlying textbook, Business as Mission in a Nutshell—All the Basics: The Essential Roadmap for Christian Entrepreneurs, were written in response to professors who want to adopt the textbook for their classes. They requested my ideas on how best to stimulate their students' full engagement with Business as Mission (BAM) and Christian entrepreneurship.

Although this Study Guide is addressed to college students, it is also designed for those entrepreneurs and business people outside the classroom who want to learn about and/or do BAM. Through the text and Study Guide each of them will find practical “How to” guidance and in-depth insights in their quest to honor Jesus through business, whether in a domestic or international setting.

For all readers, I sincerely hope and pray that this study will cause them to seriously ask questions such as:

How can I make my life meaningful for the Lord?
How can/will this course, the basic textbooks, and this Study Guide help open my mind and heart to greater possibilities for a life of service through business?
How can I be both a missionary to the utmost parts of the earth—or to the poverty areas of my own country—and still be the businessperson that I feel called to be?

Business as Mission (BAM) In a Nutshell:
A Comprehensive Guide to Theory and Practice

As global economics become increasingly interconnected, Christian business people and entrepreneurs have unanticipated opportunities to build kingdom-strategic business ventures. BAM requires mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone. C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it.

Business as Mission (BAM) In a Nutshell - All of the Basics:

The Essential Roadmap for Christian Entrepreneurs

The book shows you:

How to own your own business!
How to take your business to the next level!
How to use your business to honor God!
How to give your life meaning!

In this sequel to his earlier seminal book, Business as Mission (BAM): A Comprehensive Guide to Theory and Practice, Dr. C. Neal Johnson gives you a wholly original, fresh way of visualizing Business as Mission and then becoming a BAM entrepreneur. Business people, BAM practitioners, academics, and missionaries globally sing their praises for this new book.

C. Neal Johnson (PhD, Fuller Theological Seminary; Juris Doctor), has spoken and taught globally on BAM for the past 30 years. His original influential and inspiring book has received wide acclaim. Neal brings to his writings his extensive forty-five-year career, both domestically and internationally, as a practicing attorney, educator, missionary, businessman, banker, and entrepreneur.

Wolf Creek Christian Writers Network

C. Neal Johnson, PhD, JD

Author, Professor, Speaker, Entrepreneur

Leader of WCCWN Script Writers Group